Behind the Collection
We are so content to be able to launch our first ever collection, and it's a pleasure to share the process behind it with you.
1. the concept
We wanted to incorporate a concept of minimalism with a contemporary-classic twist. The line art we implemented in the designs reflected the beauty in simplicity.
2. the design
We poured the philosophy into creating the base design we would like to achieve. Through hand-embroidery, we added the warm touch our products needed.
3. the shoot
And finally, the execution. We are grateful for the seamless shoot, our dream team, and a special acknowledgement to our amazing models: Kristina and Gabriele.
We love you both.
We truly hope that you love this collection as much as we do. As empowered women that strives to empower other women, let our elegance be our armour and our beauty be our shield.
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with love,
ATHENA